Sweaty Betty - wear the damn shorts
LIVERPOOL, UK
SOCIAL MEDIA CAMPAIGN
Wear The Damn Shorts, Girl.
The girls at Sweaty Betty are pushing forward once agaon and asking you to find your power to try and feel comfortable wearing shorts during the summer months. Empowering all women to feel strong when sometimes its harder to do just so.
DISCIPLINES
Shoot Production
Photography
Motion & Video
Post Production
FLASH MOB
We danced in the streets of Liverpool alongside the good folk at Frame to deliver a flash mob style dance routine modelled visually on a protest. WTDS message front and centre. Shouted through Megaphones, Placards at the ready, Loud and proud the gang paraded through the streets giving out free gifts and golden tickets to free shorts. Mission - put a smile of peoples face and hopefully inspire.
Blood were responsible for print, production and logistics on the day.
Stickers, badges, shorts and free gift cards were shared out along with all the vibes we could possibly deliver.
Hopefully we inspired just one of you to Wear The Damn Shorts x
