SWEATY BETTY
powerED BY LONDON padel
DISCIPLINES
Production
Fabrication
Set Build
Activation
Graphic Design
Creative Direction
THE_BRIEF
To activate a padel event with a difference. Focusing on all abilities, removing the comopetitive edge and focusing on togetherness and belonging across the net.
THE_RESPONSE
A day featuring 50 women of all ages and abilities coming together to play no‑rules padel, set in an unmistakably Sweaty Betty environment. Hosted by Olympic athlete and gold medalist Aimee Fuller we curated the day from start to finish.
Wrapped in a creative direction not to be missed, we built a space at London’s King’s Cross House of Racquet that featured custom-wrapped courts with bold pop-colour accents, bespoke photo moments, team bandanas and competitions to boot. All whilst in celebration of SB’s new London range, celebrating 10 years of the Power Legging. All women dressed to match.
THE_RESULT
A one time padel experience where the rules really were put to one side for a day. The game became a conduit to the power of togetherness in women.
“Thank YOU all for putting on such an incredible event! It was everything I’d hoped it would be and some.
Immaculate vibes all-round and the content we are seeing off the back of it is the ultimate proof-point - everyone loved it! Not only are you all very good at your jobs but arguably more importantly, you’re all just such a bunch of legends and a total joy to work with, so thank you for that <3”
Georgie Coppin - Sweaty Betty
LIKE WHAT YOU SEE?
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