A re-framing of an age old idea

‍We were invited by our partners This Place to develop a brand identity and style guide for the greatest book you’ve never read, Written by Chris Anderson. Head of TED

Infectious Generosity is the idea that through the power of the internet, small acts of thoughtfulness spread to change lives at a scale never experienced before.

Infectious Generosity is an initiative housed by the infamous TED and what we believe to be the ultimate idea worth spreading.

Explore the book, chat with the benevolent AI called TIGG, or see and share resources via the Generosity Feed.

DISCIPLINES

Brand Identity
Design Strategy
Creative Direction
Graphic Design

DOTS, SCRIBBLES & HIGHLIGHTS

The aim was develop a design language that not only was a nod to the book cover; with usage of dots. Bring a real life human feel to the embellishment of type and image vis scribbles supported the simplistic yet effective highlight.

HALFTONES

A set of infectious halftone dot matrix graphics were developed to depict the spread of content, message and meaning. We then use these elements to great backgrounds, textures, depth & movement in our creative.