HP-1
BRAND_IDENTITY_
DISCIPLINES
Creative Direction
Brand Identity
Graphic Design
Toolkit Production
2D Design
3D Visualisation
THE_BRIEF
HP-1® is a next-generation supplement brand designed to enhance mental focus and well-being, empowering individuals to achieve peak performance in their everyday lives. The brand is co-created with football star Jeremy Lynch, leveraging his influence to connect with health-conscious consumers.
A brief to create a Brand Identity, Packaging Design and Design System Document for HP-1® and it’s upcoming product line.
Since design and brand handover of the brand, HP-1 has launched in the UK Dec 2025 with heavy investment from some of social medias best plus as reach grows daily HP-1 sports a waiting list of thousands.
THE_RESPONSE
A brand new supplement hitting market place fuels and focussed by Jeremy Lynch and his content machine. Designing to brief that asked us to be different.
THE_RESULT
We created a resource designed as a guide to the essential elements that define the HP-1® brand identity; A toolkit that ensures clarity, consistency and impact across every touchpoint.
Featuring guidance on core brand strategy, tone of voice, logo usage, colour, typography, packaging, social application and key visual assets. A go-to reference to bring HP-1® to life with purpose.
BESPOKE
The HP-1 mark was made to work in both vertical and horizontal compositions for packaging purposes. The type was hand made and all curves we indented to match the curves of our capsules
BIG & BOLD
In a world of packaging that leans on small brand marks and thin lines, we developed the HP-1 mark to be fat, loud and stand out in the market.
SCIENCE_BACKED_
Build to last with the science geeks at Bio Synergy; The HP–1® capsule goes beyond individual ingredients, to create a unique natural formula designed to keep your mind clear, your body steady, and your performance sharp when it matters most.
FILTERS_
Creating visual dynamic image filters and styles so we can own our photography from the face up
LIKE_WHAT_YOU_SEE?
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