FRESH BLOOD - Process

This is an overview of your branding journey with us, which we have outlined to help you prepare for each phase.

PHASE 1 - Briefing and Research 

1. Client Briefing 

  • Please complete (in detail) and submit your FRESH BLOOD briefing document

  • We will then send you a link to a shared Pinterest page. This is for you to upload any creative inspiration you would like to share with your design team

  • Your BLOOD designer will thoroughly review your brief along with any creative inspiration shared.

2. Kick Off Session - Zoom Call - 1 hr 

  • Meet your Designer & our Creative Director

  • Creative session - sharing ideas and discussing your brief

  • Here we gather insight into yourself and your brand vision

  • This is an opportunity to share your thoughts, inspirations and ideas

  • There is no such thing here as ‘too much detail’… the more info the better … please feel free to overshare! ; )


PHASE 2 - Design Direction

3. Initial Direction - Moodboard Submission 

  • We will share our initial ideas around design direction in the form of a moodboard

  • Please review and be ready to share your thoughts on the next zoom - this is your opportunity to really get into detail with your designer so come fully loaded with opinions … : )

  • You are covered for one round of feedback


3. Initial Direction - Moodboard Review - Zoom Call - 1 hr 

  • Your designer will talk through your moodboard in detail and explain the rationale behind the direction

  • This is your time to share your thoughts and make changes, dive deeper into your creative vision and align with the designer

4. Developed Direction -  Revised Moodboard Submission

  • We will share our developed design direction in a second moodboard for your review

  • You will need to sign off on direction via email before the design development phase begins.


PHASE 3 - Design Development 

5. Design Development & Logo Submission

  • Your designer will begin working up your brand ID… this will begin with your logo

  • We will submit 3 initial directions for your review

  • Please ensure you review in detail and have all of your feedback ready for the next zoom meeting.

7. Logo Review & Design Workshop - Zoom Call - 1hr/2hr

  • ScreenShare / Live development of your chosen logo

  • Fine tune and prep for sign off

  • Client to agree final tweaks

  • We will then submit your final logo via email - please respond with sign off

8. Typography/Fonts & Colour Palette Development

  • Your designer will begin to work up type styles and a colour palette for your new brand identity.

  • We will submit 3 x type directions (Primary & Secondary fonts considered), a suggested colour palette (3 primary colours & secondary colours considered) alongside your visualised logo

  • Please review in detail, ready for your final design workshop

9. Final Design Workshop - Zoom Call - 1 hr 

  • Final session with your designer to fine tune colours and fonts, and ensure you are happy with your design pack

  • After this design workshop we will submit final fonts and colour palette for your sign off via email



PHASE 4 - Asset Development

10. Business Cards

  • Your designer will work up 2 x Business card templates in line with creative direction

  • Submitted via email

  • Assets delivered in PDF for print


11. Social Media - Start Up Package

  • Please select you preferred 3 social platforms (INSTA/FB/TW/TIKTOK/LINKEDIN)

  • You designer will create an avatar and header banners to specific guidelines

  • Submitted via email


12. Branded Template 

  • Your designer will create a 6 page branded template for you in either PPT or INDD. This will be for you own creation of in house documentation/presentations etc

  • Populated with stock imagery

  • Submitted via email

13. Brand Guidelines & Asset Files

  • Your designer will package up all of your assets and lay them out into your brand guidelines document. This will include do’s and don’ts for usage to ensure going forward, anyone working on your brand can deliver and execute your assets consistently

  • You may also refer to this as your brand bible…..: )

  • You will also receive all of you individual asset files in AI/JPG/PNG/PDF


14. Handover Zoom Call   

  • A handover zoom with your designer and our Creative Director who will talk you through your brand guidelines and give you the opportunity to ask any questions with regards to ‘how to use’

  • This is also an opportunity to talk to the team about any further brand development work you may want to program in with the team

POST SUBMISSION

After sign off & project completion, We are happy to offer you 50% off fees* for 1 year to support your brand development. *This discount applies only to branded assets that support the initial Fresh Blood brand development. Any new briefs will be scoped and priced accordingly, and fees will be based on the current Blood rate card.

Fresh Blood is a bridge for brands to launch in a professional and considered manner. In turn we meet new people and build new creative relationships.

We look forward to working together.

Amie, Tarl and the team @Blood