Ellesse_x
Foot_Locker
Me_By_Me_2020
Italian heritage sportswear brand Ellesse worked in partnership with Foot Locker EU to exclusively drop a female centric sneaker city pack for Fashion Week 2020.
Three Sneakers, three Cities, three pop ups, three in-store displays in three weeks.
BLOOD executed full creative direction, design, touring schedule and production. Developing a bold and edgy creative that lived as an activation, in-store and online.
DISCIPLINES
Creative Direction
Art Direction
Photography
Production & Build
2D Design
Retail Installation
The road led from London to Milan & Paris…
Each city we celebrated with local media partners, djs and influencers creating hype online and on the street.
Hundreds of people joined in to celebrate a strong sense of girl power in the neon photo moment. #fashionweek2020
In-store with
Foot Locker…
Each in-store installation featured three plinths featuring one sneaker levitator using mag lev tech and two supporting sneakers suspended on cables.
