EL DORADO RUM
BRAND REFRESH
DISCIPLINES
Shoot Production
Direction
Photography
Post Production
3D DESIGN
THE_BRIEF
El Dorado wanted to shift their brand tone from serious and heritage-heavy to something more lively, engaging, and youth-friendly — while still staying true to their core values of craft, heritage, and age. The goal was to refresh the visual and verbal identity to better connect with younger consumers and modern trade professionals.
We were tasked with creating a series of key visuals for their core range and designing a multi-purpose bar and exhibition booth.
THE_RESPONSE
The Marchon Kiosk. A blacked out metalwork structure consisting of a 3m serving counter, photo moment backdrop and stage, with product plinth. It first outing championed the brand new “Hybrid Lives Here” campaign launched July 26. Designed to be reused and toured and planned to go out for the rest of the year.
THE_RESULT
Massive elevated brand presence, with the team stating: “You absolutely smashed it and really set the bar high for us so looking forward to continuing to work with you as we move through the summer and beyond”.
Mission Accomplished.
LIKE WHAT YOU SEE?
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