ASICS_LDNX_
DISCIPLINES
Production
Fabrication
Activation
Sound & Audio
2D Design
3D Visualisation
THE_BRIEF
The first in a three-year partnership with Japanese running giants ASICS, who took over Wembley to keep people moving—10k at a time. Blood were tasked with building a brand moment at the finish line: a secret, memorable space for runners and a standout photo opportunity designed to celebrate their achievement.
The ASICS LDNX 10K offered runners of all levels the opportunity to take on a fast, vibrant course through the streets of Wembley Park. The route, crafted for both performance and accessibility, featured a mix of long, open straights, community cheer zones, and wide corridors that ensured a smooth and enjoyable race experience. when through the finish line, capture content, share moments with family and friends and collect your custom time printed fininsher tee.
THE_RESPONSE
The ASICS LDNX 10K Race in Wembley brought together runners from across London and beyond for a high-energy, community-driven celebration of performance and positivity. Set against the backdrop of the iconic Wembley Stadium, the race embodied ASICS’ commitment to the transformative power of movement, creating a day that was part competition, part festival, and entirely unforgettable.
THE_RESULT
Something new for Asics and a clever and solid foundation for the next three years. Creating moments that felt different to normal races and success in bringing brand messages and moment to life in new ways.
SAY_CHEESE
Runners were invited to come and take their photo at the LDNX photo moment. Step up on the platform, Put your time in and celebrate those miles…
THE_ZEN_TUNNEL
A moment just for the runners. 2k in to the race the race decends into the carparks behind the stadium where they were met with a wall of sound. Speaker stacks pumped out a sound bath and gong bath as runners took a moment of peace in their run.
Asics - Sound Mind and Sound Body.
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