Anker_innovations
SHOWCASE_2025
DISCIPLINES
Production
Fabrication
Set Build
Activation
Graphic Design
Spacial Design
THE_BRIEF
Anker asked us to develop an event for 2025 where buyers, staff, and influencers could experience a curated range of new products from across the Anker business portfolio including Anker, Eufy, and Soundcore - within an immersive, fully branded environment.
THE_RESPONSE
In November 2025, we designed, built, and installed a fully immersive branded showcase for Anker, bringing together products from Anker, Eufy, and Soundcore into one cohesive event environment. The space was crafted to highlight innovation across the portfolio through hands-on demos, interactive experiences, and striking product displays, allowing buyers, staff, and influencers to explore, test, and understand the range in an engaging and memorable way.
THE_RESULT
Another immersive show for Anker Innovations, designed to draw in key attendees and visitors and allow them to experience market-leading products in a real-life, hands-on way, supported by playful immersion and engaging interactive moments.
ANKER_TEST_&_VEND
This part of the activation tested Anker brand knowledge as a fun way to gift.
Hidden in the wall, we asked people to answer 10 questions via a vending-machine touchscreen questionnaire, and then rewarded them with prizes based on their responses.
ANKER_CHARGE_SHOWCASE
We showcased Anker’s latest charging products on illuminated plinths, turning everyday tech into premium display pieces. Attendees were invited to get hands-on, testing the chargers while learning about power usage and wattage across phones, laptops, and other devices. T
he setup helped demystify fast charging and power distribution, giving people a clear, practical understanding of how to choose the right charger for their everyday tech.
EUFY_EYE_SPY
To showcase the diversity and range of cameras in Eufy’s catalogue, we had some fun by installing them in unexpected locations and feeding the live footage into a central tower of TVs.
Throughout the event, we switched between different cameras, following various subjects and touchpoints. This allowed us to display individual close-ups or group shots simultaneously across the screens, bringing the experience to life in real time.
EUFY_ROBO_RALLY
We created a Robo Rally game controlled from a full gaming driving seat, putting players right in the action. Using the seat’s controls, participants drove a Eufy RoboVac through a playful, house-style course, racing around rooms to clean up grime, stains, and stray fluff.
Along the way, they had to steer carefully to avoid obstacles — including an unpredictable dog — turning everyday cleaning into an energetic, game-like challenge that brought Eufy’s smart technology to life in a fun, hands-on way.
SOUNDCORE_BRAINWAVE_PROFILE
We designed a private soundproofed room where attendees could fully switch off and immerse themselves in calm.
Using Soundcore in-ear headphones, a touchscreen, and the Soundcore app, visitors created their own personalised sound profiles for sleep and relaxation. By mixing and adjusting different soundscapes, they experienced how Soundcore’s technology adapts to individual needs, turning the space into a quiet, restorative moment within the wider activation.
SOUNDCORE_SOUNDSYSTEM
We linked multiple Soundcore Rave 3 speakers together to create a bespoke sound system, showcasing the product’s audio quality in a high-energy party setting. The setup demonstrated powerful sound, clarity, and connectivity at scale, allowing attendees to experience how the speakers perform when brought together to fill a space with music.
LIKE WHAT YOU SEE?
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