ADIDAS ORIGINALS
LONDON 2022


 

MADE ORIGINALS

Supporting our friends at The Marketing Store, we created the visual design in this amazing space.

This space was a monster. Think of a multi-dimensional landscape, which depending on the platforms, people and products involved, can take any imaginable form.

A fluid universe built under the control and imagination of Gen-Z. Blurring the lines between the physical and digital, the known and unknown. This is the world as our audience hopes it to be.

BUILT ON THE LAST 50 YEARS, FOR THE 50 YEARS AHEAD.

 

DISCIPLINES

Graphic Design
Visual Direction
Artworking

 
 
 
 



 
 

FLYPOSTER WORLD

Definition: An advertising poster put up in an unauthorized place.

Flyposting is a guerrilla marketing tactic where advertising posters are put up. In the States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters.

 
 



 
 

MARKET VIBES

The creative here was based on old London Market signage. Roll up, roll up, get your readies ready. Stain Shade dip dyed Superstars, 3rd Rail screen printed tees, Nitro Ice Cream was blue and the Product Collection was strictly Made Originals.

 
 


 
 

We are talking Skateboarding, History of Hip Hop, RWD presents Adidas Heritage in The Grime Scene, Throwbacks, 3D Rendered Human Beings, Dip Dye Sneakers, Screen Printing, Customisation, Archive Tunnels with insanely rare sneakers, Floating LED Cubes, Gaming Crews, Soundsystem

Food supplied by Brick Lane’s OG Beigel Bake and Lick Me Nitro Ice Cream

Customisation delivered by Stain Shade & 3rd Rail Print